Hello
Passionate about creating and curating unique and eye-catching content.
With over 10 years of experience in digital marketing, I have a strong interest in content creation, social media marketing, brand management, and event planning.
My extensive experience in the B2B, Lifestyle, Hospitality, and professional business services industries has provided me with valuable insights and skills.
As a lifelong Cleveland resident and Summa Cum Laude graduate of Cleveland State University, I am connected to the local community, combining my love for theater and Cleveland as a volunteer at Playhouse Square.
Social Media
Creative social media strategist with experience with international brands, small businesses, and executive leaders to grow their brand presence across social media.
Content Marketing
Award-winning content writer with articles published in Forbes, Inc., and Entrepreneur Magazine. Specializes in storytelling, interviews, and in-depth research reporting.
Brand Management
Experience developing and executing branding and rebranding campaigns for multiple small businesses, conferences, podcasts, books, and national research reports.
Walder Studio
Social Media + Content Strategist
2024 – Current
As the Social Media + Content Strategist for Walder Studio,
Through my social media campaigns, Walder Studio’s clients have seen exponential growth in engagement across all social platforms, most notably on LinkedIn.
Exit Planning Institute
Content Manager
2020 – 2024
As the Content Manager at Exit Planning Institute, I was responsible for managing all content and ensuring proper brand standards are met across all marketing and sales materials. My primary duties included writing 3-4 weekly blogs for EPI’s website, managing all social media platforms for EPI, the Exit Planning Summit, and the EPI President’s accounts, and producing the Exit Is Now Podcast.
I grew the EPI brand across all social media platforms and successfully increased their following by over 100% in less than one year. I also delivered weekly email newsletters, researched trending topics in the exit planning industry, and created in-depth white papers, case studies, and infographics that have been downloaded over 90,000 times. In addition to my work being published on EPIs platforms, my work has been featured in Forbes, Entrepreneur, and Inc digital publications.
Utilizing my background in hospitality and lifestyle marketing, I was asked to join a small committee to plan and execute the largest Exit Planning Summit in company history in 2022. After the success of both the 2022 Exit Planning Summit and the significant positive impact of my written work, I was welcomed as a featured speaker for the 2023 Exit Planning Summit and led a deep-dive session for over 150 attendees on the benefits of a strong integrated marketing strategy.
Renaissance Toledo Downtown Hotel
Social Media Manager + Lead Navigator
2018 – 2020
As an Event Manager at The Renaissance Toledo Downtown Hotel, I was responsible for planning and detailing numerous corporate and social meetings and events. I was the main point of contact for clients, meeting planners, and large corporations with events on property and became proficient in using CI/TY to plan and detail events. I improved the hotel’s Event Satisfaction Survey (ESS) Scores for Ease of Planning, Planning Responsiveness, and Overall Event Experience while in this role.
As the Lead Navigator and Social Media Manager for the Renaissance Toledo Downtown Hotel as well as the two restaurants on property, The Heights and Brim House, I was responsible for detailing and executing social media initiatives, including live social events. As the Social Media Manager I was responsible for all photography and videography in addition to all copy for nine social media accounts. I also worked closely with Sales and Marketing, Beverage and Food, and Operations leaders on all property marketing initiatives. I increased followers, social engagement rates, and impressions across all platforms, and formed valuable relationships with influencers and small business owners in the Toledo area. As the Lead Navigator, I provided hotel guests with a personalized local experience based on their interests and needs, while highlighting hyper-local businesses and discoveries.
Briteskies
Marketing Intern
2017 – 2018
As a marketing intern at Briteskies, I was responsible for creating, editing, and socially sharing blogs about e-Commerce web development and B2B e-Commerce. I also gained hands on experience with HubSpot in this position. In addition, I worked on the company’s brand relaunch in the summer of 2017. I updated business documents, webpages, and surveys with the new logo design, and helped organize the brand relaunch party. I also created, gathered, and analyzed data from the customer satisfaction survey.
Victoria’s Secret Pink
Campus Representative
2016 – 2018
As a Cleveland State University Pink Campus Representative, I gained valuable experience in brand management and development as well as targeted social media marketing. As a Pink Campus Rep, I was responsible for planning and executing creative and exciting promotional events for the Pink brand on Cleveland State’s campus. I also created content specific to our college market on Twitter, Facebook, Instagram, and Snapchat. While I was a Pink Campus Rep, the Cleveland State accounts saw an increase in followers, impressions, and engagement. In addition to those roles, I communicated directly with merchandisers as a way for them to gain insight into what the typical Pink buyer is looking for in regards to trends, styles, and products.